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Aligning Rich Media with Business Objectives: Building a Business Case for DAM
from  ClearStory Systems

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Description:
The most compelling return on investment (ROI) for Digital Asset Management (DAM) has been its impact on the speed, efficiency, and consistency of marketing-related activities for an organization. Now that DAM has grown beyond marketing initiatives, companies are increasingly discovering far more compelling, yet harder to quantify business considerations for extending DAM implementations.

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