Set yourself apart from your competition and make an impact on your sales with Ziff Davis Enterprise Branded Landing Zones – the most effective way to engage high level enterprise IT buyers and generate sales leads.

Our customized Landing Zones are co-branded within the framework of www.webbuyersguide.com or www.eweek.com and effectively organize up to 12 of your most productive lead generating assets such as white papers, case studies, webcasts and research reports in one comprehensive location that moves your prospects through the buying process and closer to your product and brand.

Landing Zone programs are combined with our premier Lead Generation Showcase Program to produce 1,000-3,000 leads.



PROGRAM COMPONENTS:
  • Branded Landing Zone is developed by Ziff Davis Enterprise and launched within two weeks of signed IO
  • Client’s company name is co-branded in the URL of every Landing Zone
  • Traffic is driven to vendor content via guaranteed placement on the WebBuyersGuide.com home page and a combination of aggressive and targeted promotion via eNewsletters, site modules, and/or dedicated e-mail blasts across the Ziff Davis Enterprise network of Web sites
  • Qualified leads are captured via the Web Buyer’s Guide registration form, which maximizes lead conversion by providing seamless access to multiple vendor content assets without the need to re-register
  • Leads are nurtured onsite and via email to cross promote other content assets and move prospects through the buying process faster
  • Customizable ROI tool provides state-of-the-art lead tracking, scoring and reporting that can be delivered directly to the client's CRM system
PROGRAM BENEFITS:
  • Generates the highest quality leads through the premier Ziff Davis Enterprise audience of over 4 million highly influential enterprise technology buyers who have an average IT budget is $59.8 million
  • Increases brand awareness and influences product preference at a critical decision-making point in the buying process
  • Helps your sales team prioritize lead follow-up and facilitates further buyer education through proprietary, built-in lead nurturing and tracking system
  • Educates your prospects efficiently by promoting a variety of marketing and educational assets in one location
  • Aligns client with Ziff Davis Enterprise brands and content through seamless site and URL co-branding
  • Makes an impact quickly through completely turnkey Branded Landing Zone development and execution



For more information click here or contact Johanna Rivard at (978) 647-6010.