CRM Buying Guide:
Product Reviews, White Papers, News and Buying Advice
To maximize your organization’s customer relationship management (CRM) initiatives, your sales, marketing and customer service departments need to work hand-in-hand with IT to select the best CRM software application. The ultimate goal is to improve customer loyalty, staff productivity and keep costs down. Yet to achieve that, your company must be armed with the right knowledge prior to making the purchase. With the expense to buy, implement and maintain, will you get a positive return on investment? Will the software be easy enough to use so your employees embrace it, or will the learning curve cost you even more money? To select the most cost-effective technology for your business, the CRM Buying Guide can help. |
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CRM: Buying Advice
For better or worse, many customers become accustomed to being treated a certain way by vendors.
Key to CRM Success Found in People, Processes
SMBs need to think about getting their business processes in order and getting buy-in from employees before they start thinking of which CRM package to invest in, panelists say at the SMB Virtual Tradeshow.
CRM Pays Off for Florida DOR
Case study: The State of Florida Department of Revenue's SUNTAX system has influenced the way tax agencies worldwide provide customer service.
When Retailers Can’t Afford to Be Strategic
Opinion: A prototype drive-through supermarket and an experimental Wal-Mart robot illustrate what’s wrong with retail technology today. Let’s call it a customer-non-centric strategy.
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| all crm buying advice |
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Prophet 3.0 Enterprise
Avidian Technologies' Prophet 3.0 Enterprise adds a new wrinkle to CRM by integrating directly into Microsoft Outlook.
BizAutomation
BizAutomation CRM + Business Management from BizAutomation comes with an excellent base-line feature set that makes it a good choice for companies that want to integrate marketing and sell more complex solutions.
CRM Apps Exploit E-Mail Ties
If you can't beat salespeople's affinity for e-mail, join 'em.
Salesforce.com Boosts Customization
In the latest update to the Salesforce.com service, the company continues to extend the capabilities of its system through customization tools to create a broad database-driven application platform.
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The CRM Buying Guide offers a detailed directory of profiles on hundreds of products and services, easily searchable and conveniently organized by our editors into the topics most important to you. From reporting features to vendor support, you can browse through categories like contact management software and sales force automation to help you answer important questions like:
- Which customer relationship management interface will most effectively integrate with your current software applications such as Microsoft Outlook? How easy is it to import existing client contact information from a database as well as export information out?
- How do the different contact management software products stack up in terms of mobile connectivity so your sales teams can connect via cell phone, PDA and other wireless devices?
- Which vendors rank highest for their training, support and consultation services?
- What buying advice is there on purchasing industry-specific sales force automation solutions versus in-house customization?
- How can you calculate return on investment on your hosted CRM software deployment?
The CRM Buying Guide puts it all together for you, so finding the right software solution that fits your business needs has never been faster or more efficient. Select from the areas above to begin your search through comprehensive product listings, editor and user ratings, white papers, vendor profiles, news and reviews. |
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